Dr. Minoo Zarbafi Coaching

Depth over Smalltalk.
Action over Intention.

Coaching for people who want to grow personally, professionally, as leaders.

Sometimes you know exactly where you want to go. Sometimes you only know that where you are isn't quite right anymore.

I work with ambitious, curious people navigating questions about who they are, where they want to go and how they want to lead.

30 minutes · complimentary

Explore coaching
Dr. Minoo Zarbafi in a close portrait

Know yourself, choose your path, lead others.

Three questions. Three perspectives. One person: you.

Personal development, career decisions and leadership rarely exist independently from one another.

Who am I? What do I want? How do I show up with others? The way you lead is influenced by who you are, and your career choices depend on what matters to you.

Personality

Know yourself.

Who are you when you strip away expectations, titles and the roles you have learned to play? Explore your personality, values, patterns, strengths, needs and contradictions.

Explore Personality Coaching

Career

Choose your path.

What do you want your next chapter to look like? Understand your strengths, define what matters to you and make conscious choices about where you want to go next.

Explore Career Coaching

Leadership

Lead others.

How do you want to show up when other people start looking to you for direction? Develop your own way of leading teams, organizations and yourself.

Explore Leadership Coaching
Dr. Minoo Zarbafi in an editorial portrait

About Dr. Minoo Zarbafi

Business experience. Coaching perspective. Genuine curiosity about people.

For more than 15 years, my career has taken me from strategy consulting at Roland Berger to digital partnerships at Bertelsmann Investments, working with startups and scale-ups, operational leadership as a COO, and entrepreneurship as the founder of Refinery One. My academic background is in business administration and organizational psychology. My PhD sits at the intersection of both disciplines, focusing on responsible investment.

I've spent much of my career helping companies navigate change. Today, I also work with the people navigating it.

I know ambitious environments from the inside: the pressure, the pace, the opportunities, and the moments when the path that once made sense suddenly doesn't anymore.

More about me

Experience I bring into the room.

15+ years professional experience
Strategy consulting at Roland Berger
Digital partnerships at Bertelsmann
Startup and scale-up leadership
Chief Operating Officer across Marketing, Sales, Business Development and HR
Founder and Managing Director of Refinery One
Advisor to founders and leadership teams across startups and scale-ups
NLP Master Practitioner
Teacher of Presence
Human Design
300h Yoga Teacher
PhD in Business Administration & Organizational Psychology

Deep enough to understand what drives you.
Pragmatic enough to change what you do.

My approach

I listen carefully, ask questions and challenge assumptions, helping you turn insight into decisions and action.

01

Understand

What's really going on beneath the obvious story?

02

Challenge

Which assumptions, patterns or expectations are keeping you where you are?

03

Decide

What do you actually want, and what are you willing to change?

04

Act

Turn clarity into concrete action and change.

How we can work together

Initial Conversation

30 minutes · complimentary

Let's meet, talk about what brings you here and see whether working together feels right.

Coaching Session

60 minutes · €250 incl. VAT

For a specific question, decision or situation you want to work through.

Coaching Journey

Individual coaching · tailored to you

For topics that need more than one conversation: personal growth, career transitions or leadership development.

Maybe you've been thinking…

Sometimes recognition is the starting point.

“I have a good career. I'm just not sure I still want it.”

“I know I want something different. I don't know what yet.”

“I've been offered a leadership role and I'm wondering whether I'm ready.”

“My company is growing faster than I am.”

“I'm constantly performing, but I'm not sure what I'm performing for.”

“I want to understand myself better.”

In their words.

“Minoo helped me cut through the noise, understand what I really wanted and turn that clarity into a concrete next step.”

Luise Evers

Career Coaching

Curious? Let's have a conversation.

We'll talk about where you are, what's on your mind and whether working together feels useful.

30 minutes · complimentary

FAQ

You don't need to know exactly where you're going.

But you can start by asking the right questions.

Personality · Career · Leadership